The Science: Customers

Customers: More vulnerable

Unfortunately, as the pathogens mutate to resist our efforts, many of our customer's immune systems are becoming more vulnerable with age, disease and more frequent exposure.

• Over thirty (30%) of the South African population falls into the highly vulnerable category with this percentage growing each year as AIDS, TB, Diabetes and a high birth rate adds to the at risk segments
• Global travel creates the opportunity for new pathogens to move rapidly across natural borders.
• The over 50 and traveling segments of population represent a high percentage of away from home dining (what is your share of at risk customers?).
• Use this worksheet to estimate your percentage of at-risk customers. Include an estimate for any carry-out/at-home diners which often include the oldest and youngest members of a household.